Board of Advisors

John Estrada

Mr. Estrada is a Principal of Dering&Estrada, a management consulting firm specializing in business acceleration and technology strategy. Prior to forming D&E, Mr. Estrada was one of the founders of ServiceBench. He was the CEO or COO during his nine years at ServiceBench and led its growth to over 100 people before it was sold in 2008. Mr. Estrada has over 25 years of experience in corporate management of leading software application and development firms as well as a deep understanding of the service industry. Mr. Estrada has extensive experience in complex software design, including development, implementation, and support of both Internet and e-commerce systems. This experience sparked the launch of ServiceBench which set the standard for true end to end service channel support systems, improving both business processes and business intelligence for manufacturers, retailers and their service channel partners.

Mr. Estrada was CEO and founder of Sideout Technologies, Inc. which successfully developed customized Internet based software solutions for Fortune 500 companies. Prior to Sideout Technologies, Mr. Estrada led software development for DSR, a government contract firm and was instrumental in spurring rapid growth of the company from 3 to 150 people.

Mr. Estrada holds multiple corporate advisory board positions including BEST (Business Electronics Soldering Technologies), Three Pillar Software and TutorFind. He received a Bachelor of Science in Computer Science degree and a Bachelor of Arts in Economics degree from Virginia Tech.